Why Logo is immportant for Branding ?

Why Logo plays major role in Branding ?
 

Always remember that Logo designing is a part of brand design or in another word branding of your company through LOGO. But, a brand is not just a logo design. When does a logo become part of a brand?

What we suggest through this article is Your logo should be designed to visually tell your brand story and to be attractive to your target customers (potential clients).

 
What is a logo? 

A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless — so that it doesn't get stale or look old too soon.

What is a brand? 

A brand is "The collection of perceptions that your customer has about your business". Please remember that brand lives in your customer's mind — and the ideas that they have about your business.

This doesn't mean that the brand is out of your control. You can control your customer's idea of your brand by defining your brand and designing eye-catching, stand-out graphics to communicate that message. 

Then, use those graphics consistently throughout your marketing materials. That's all there is to helping your clients get the right idea about your brand.

So, a brand is much more than a logo — it's the consistent story that you tell through your unique graphics (and all the other ways that you talk and write about your business).