Yes there is no dought about it. Logo makes huge difference in branding. A small business's logo has two major jobs.
(1) First job is to create a "face" for the business.
This "face" is also helpful if the business decides to grow — the
business won't be so intertwined with the entrepreneur when it is time
to grow, and it will make it easier for clients to accept working with
other employees.
(2) Second job is to tell the business's story.
This visual communication is important to instantly communicate with a prospect in today's high-speed, short attention span culture. A well crafted logo will help a prospect understand what a small business is all about.
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