Position your brand Separately than others in the space
There is no doubt about it, you should position your brand uniquely. it’s tough to build personal brand, if you’re just like everyone else. You simply ignored form users or readers. So it is very important factor in Branding.
For one Top Rank client – a staffing software company – that challenge was known all too well. To help the client stand from a large pool of competitors, Top Rank developed a copy-writing strategy where website copy was written in first person, from the viewpoint of the staffing software (i.e., “why you should hire me to fill your staffing software needs”)
Standing out from the crowd is easy when your products or
services are truly one-of-a-kind. When products or services are similar
to those offered by the competition, it’s more of a challenge to
uniquely position yourself.
This strategy has not only helped the company develop a truly distinct B2B brand; the strategy has also achieved increased search traffic, high rankings for terms such as “staffing software” and a trend up in inquiries.
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